The First Data Learning Solution

Responsibilities

• Go-to-Market Strategy: Determining why users buy and develop strategies to increase comprehension of our offering
• Branding and Positioning: Experimenting to identify high leverage ways for us to quickly establish our unique, category-creating position in the market and the transformational impact we deliver
• Messaging: Crafting and communicating Keebo’s vision to the market, and create messaging from high-level value propositions to feature-level product differentiation
• Content Marketing: Overseeing thoughtful content strategies to establish thought leadership in our target market, including SEO to improve organic discovery of Keebo through our content engine
• Channel Management: Designing and implementing a multi-channel marketing strategy to drive significant sales pipeline growth and build high brand awareness in our target market
• Funnel Optimization: Optimizing the marketing and sales funnel, and working with engineering and sales to suggest modifications and improvements to increase conversion
• Budget Management: Managing the marketing budget to company goals, including in-house and contractor spend
• Sourcing: Ultimately building a small team of full-time employees, contractors and agency partners that enable us to move quickly

Requirements

• 3+ years of experience in marketing leadership within a B2B technology / SaaS environment
• Willingness to take on a hands-on role as the first marketing hire and the ability to roll up your sleeves to build
• Prior experience as a marketing leader at a series-seed or series-A company. Need to have familiarity with the style, pace, and uncertainty of early stages of a company
• Deep product marketing and demand generation experience
• Demonstrated track record of building effective messaging, and telling impactful stories in the market that create awareness and differentiation
• Developed, implemented and refined a multi-channel marketing strategy to identify successful channels and double down on what works to drive sales pipeline and revenue
• Hands-on experience across a range of channels: search, display, paid content, email, social, events, PR, partnerships, etc.
• Excellent communication skills
• Proven track record in leading new brand positioning, new brand campaigns, activation programs and copy to market from a total company perspective
• Established deep understanding of a target market and overseen the creation of resonant go-to-market messages and ad creative that break through the noise
• Successfully hired and managed external agencies and freelancers to complete large projects and initiatives

Bonus Points

• Familiarity with Databases, Data Warehousing, and Business Intelligence

Perks

• Becoming a senior member of our leadership team, with involvement across our entire business
• Working with a world-class team of researchers and engineers in machine learning to turn AI algorithms into scalable and automated cloud products
• A generous equity and salary package
• Excellent medical, vision, and dental coverage
• H1B work visa sponsorship
• Free meals and snacks
• Childcare vouchers